Hollywood actress and healthy lifestyle supporter, Gwyneth Paltrow, has entered into a creative and commercial alliance with the creative director of the publishing house Condé Nast and the chief editor of American Vogue, Anna Wintour. Thanks to the tandem of two talented women in September of this year, we will see a printed version of the online magazine Goop.
The educational project Goop, created by Gwyneth Paltrow in the distant 2008, includes a blog about health and cooking, relationships and lifestyle, an ecological line of cosmetics, it became so popular on the web that it did not go unnoticed by the leadership of Condé Nast. The offer of cooperation came immediately after the release of the Paltrow book, it would be foolish to abandon the printed analogue of its online publication, especially when the proposal comes from Anna Wintour herself!
Cooperation or rivalry?
How will cooperation take place and for whom will remain the decisive word in editorial work on the magazine? It is supposed that the magazine will become a collector's edition, where the main content will be created by the Paltrow team on the principle of a well-known Internet publication, photographs and visual materials will be used from the archives of the publishing house. Note that the 125-year-old archive is the pearl of Condé Nast, which not all fashion publishers can boast of. The new format of the magazine will definitely allow Paltrow to try himself in a new role and become a full member of Anna Wintour's team.
The creative director of the publishing house officially announced her position on the pages of the American Vogue magazine:
We have long known Gwyneth, and for me it's no secret that she has a wonderful taste. Looking at the work of her team and Goop, I see something delightful: this is a modern idea of how we live today and where we are going. The partnership between Goop and Condé Nast sooner or later should have taken place, it was a natural process of development of our work! I am sure that thanks to the non-standard and new vision of Gwyneth, she will not only become a full member of our team, but also bring something new to the Condé Nast campaign.
What themes will the new printed magazine Goop reveal to us? It is reported that there will be sections dedicated to health, sports and fitness, food and culinary recipes, style and design, as well as other health-oriented topics such as wellness and travel. Recall that wellness, more recently, one of the key themes of fashion magazines, the concept of a healthy lifestyle, based on a combination of physical and mental health, asked to bring in the magazine Anna Wintour. After the closure of the printed Self magazine, in which Condé Nast popularized this topic, Goop will take care of the wellness coverage and will win a new target audience of readers.
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Hollywood actress is already in anticipation of the magazine's release and is proud of the fact that her work was noted by Anna Wintour:
Anna is an incredibly energetic and charismatic person, to whose opinion almost all fashionable books are listened. Cooperation with her and Condé Nast will allow us to expand the boundaries of our publication and set new goals for the Goop team.
Napoleonic plans Gwyneth Paltrow impress, she confidently realizes all her ideas! Already today, an actress, writer, editor and entrepreneur will present her cosmetic store Shiso Psychic in New York, where the entire palette of the Goop brand will be presented.