In the spring of this year it became known that the famous American actress Kristen Stewart, who can easily be recognized in the tapes of "Twilight" and "Personal Buyer", became the face of a new perfume called Gabrielle Chanel. A few weeks ago, the first footage of the promotional photoshoot of this fragrance appeared on the web, and yesterday the Chanel brand presented a video showing the idea of ​​Gabrielle.
The fragrance reveals the character of Chanel
A new fragrance from the brand Chanel was created by a legendary perfumer named Olivier Polje. Presenting the company Gabrielle Chanel was invited by Kristen Stewart, who coped well with this role. In the video, the actress appears in a rebellious image, which fully corresponds to the character of Coco Chanel. Here are some words about the new fragrance said by Thomas du Pre-de Saint-Maur, director of the creative process of the Chanel brand:
"In the fragrance of Gabrielle you can experience the true nature of the creator of the legendary fashion house Chanel. Koko always had a rebellious and free nature. It seems to me that these qualities are now very lacking in the modern fashion world. That's why in the video with Stuart we decided to move away from the traditions and not to show any episodes from the life of Gabrielle Chanel, but simply to convey her character. It seems to me that we managed to do this and the atmosphere that the movie broadcasts is as bold and independent as the fragrance itself. In this video, we urge every woman to discover the qualities that the legendary Chanel was so proud of. This is not just an advertising video, it is a call to action, to the fact that each of us must be ourselves. "Read also
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Kristen commented on the work on the advertisement Gabrielle Chanel
In addition to the director of the creative process, Stuart decided to speak before the journalists, saying a few words about how she worked in the commercial of Gabrielle Chanel:
"When I first tried this fragrance, I caught myself thinking that it does not carry any aggression. Yes, maybe he's rebellious, but behind this quality there will always be peace. For me, it reveals itself in a special way: in society, all men and women are equal, but their nature is different. The new fragrance from Chanel transmits the feminine principle, the character of the fair sex representative as it was originally. I'm very glad that in the video I did not have to wear any very complicated costumes. This again underscores how natural is Gabrielle Chanel. "
Recall, this is the first fragrance released after the legendary Chance in 2003. Gabrielle Chanel belongs to the group of floral scents and has a very gentle and calm smell. Appear on the free sale of perfume Gabrielle Chanel in mid-September 2017.