Who is a promoter and what does he do?

It is impossible to sell an unknown product of an unknown producer, and even in a store that no one knows about. Any goods and services must go to the people for whom, in fact, they are produced. However, they themselves are not able to move, so someone must "promote" them.

Promoter - who is it?

The paradox is that there is no word "promoter" in Russian, but there is such a work. In this connection, the specialists performing this work were called the mysterious word "promoters". They often look as strange as they are called. In Russian cities there were talking hot dogs and dancing boxes with juice. Huge forks and spoons are invited to visit the cafe. Popular cartoon characters are called to the shops. Thus, to find out what the promoter is doing, you just need to go through the streets and shopping centers of your city.

How many promoters get?

To find out how much promoters are paid per hour, you need to decide what kind of work is being talked about. To the question "who is a promoter?" There are 2 answers:

  1. Ideally, the promoter is the pro, developer and inspirer of promotions aimed at increasing the sales of a particular product or service. Such specialists work in large companies and receive solid fees in a dollar equivalent.
  2. In reality, everything is much more prosaic. A promoter with a daily payment is an employee who receives an hour from 100 to 500 rubles. A person (not a professional) personally communicates with potential buyers, bringing to their attention the learned information about the advertised product and its advantages. Sometimes for motivation and stimulation the employer uses a system of bonuses (for example, percentages from sales).

In addition, in this profession there are 2 narrow specializations:

  1. Club promoter - organizer of events in night entertainment. The fee of such a professional depends on his personal popularity and on the status of the club.
  2. Sports promoter - a representative of the athlete, the organizer of his participation in the competition. Services promoters of outstanding athletes are paid very significant sums.

How to work as a promoter?

If you analyze what the work of a promoter is, it turns out that this is not an easy job.

  1. Often work is necessary on the street, at the entrance to the store, regardless of the weather conditions. Frost and heat, wind and rain even 3 - 4 hours of work can turn into a real test.
  2. You need to constantly smile and radiate positive. A dull or hamovaty promoter will not cause confidence in the advertised product.
  3. Creativity, artistry and a certain amount of humor will help attract attention. The learned text can be monotonously drummed, and you can loudly recite to the audience, picking up ridiculous rhymes, changing the intonation and timbre of the voice.

How many years can you work as a promoter?

Work on the promotion of goods assumes the activity and mobility of the performer, therefore, it corresponds more to people young and energetic. For all indicators (working hours, free schedule), the promoter will work for the students and students:

  1. "Leaflets" distribute printed advertising materials (leaflets, booklets, price lists) to passers-by. You can earn pocket money from 14 years.
  2. "Barkers" invite to visit a shop or cafe. The ideal age is 18-20 years.
  3. "Tasters" offer to taste products to taste. As a "taster" (especially alcohol), it's better to speak after 21 years, so as not to shock law-abiding citizens.
  4. Informants conduct presentations of new products and play prizes. This work requires some experience and is adequately paid, so it is worth considering how to become a promoter, after 25 years.

How to get a job as a promoter?

In a crisis to increase sales, even large companies are recruiting staff of "unusual" employees. Vacancy is declared a job promoter. The employment algorithm is as follows:

  1. Find out who the promoter is, and what qualities he needs.
  2. To get acquainted with the history of the company and information about commercial activities.
  3. On the basis of the data obtained, draw up a competent resume .
  4. To pass the interview. And voila!