American supermodel Carly Kloss appeared as a brave and sexy subjugator of men's hearts in the advertising campaign of the new fragrance Good Girl from Carolina Herrera.
The image of the modern "Good Girl"
The new advertising campaign Carolina Herrera is built on the contradiction: the play of words and meanings, passion and obedience, tenderness and frank audacity. The face of the PR campaign was Carly Kloss. She embodied the ideal image of a good girl: self-confident, sexy and at the same time feminine.
Sexy perfume fragrance from Carolina Herrera
The provocative fragrance of perfume has a multifaceted structure, it will open on a woman with every movement and involve others in the game. Perfume Louise Turner is widely known for her bold innovations, so the challenge, thrown by the owner of the brand Carolina Herrera de Baez, caused her genuine interest.
The call of the PR campaign "How good it is to be bad" pushed the perfumer to create a complex bouquet with a disturbing train of jasmine, notes of cocoa and beans is thin, and almonds and coffee beans add, she said, vigor. Louise Turner specially for the new fragrance extruded a new method of tuberose, which gave the spirits a special grace and femininity.
Golden hairpin perfume «Good Girl»
The designers of the CH brand wore a fragrant bouquet in an unusual bottle, in the form of a shoe. A satin blue shoe with a golden hairpin emphasized the complexity and depth of the fragrance, the sharpness of feelings and desires.
Famous fashion photographer Mario Testino together with the American model Carly Kloss created a vivid advertising campaign, the importance for women to be themselves and out of rules. The mini-film won enthusiastic responses from potential customers.
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Sensual music from the song "Baby Did A Bad Bad Thing" by American singer Chris Isaac, the panoramic background of New York City and the sensual Carly in the open dress with a deep cut created a stunning atmosphere with the train of Good Girl spirits.
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