The actress Jessica Alba again has big problems. The company owned by it, you need to pay customers an impressive monetary compensation - one and a half billion dollars. The amount is impressive, is not it? However, it is rather a damaged reputation of the brand, created by the star.
Publication from Jessica Alba (@jessicaalba)
It all started in 2015. A group of former clients of the company Honest Company united for the sake of a lawsuit. It expressed a claim to the quality of cosmetics from the sun. A little later, they were joined by disgruntled consumers, who were embarrassed by the quality of children's diapers, soaps and gel.
Publication from The Honest Company (@honest)
Safety of baby food in question
This claim is not exhausted. To the group suit parents of kids who fed them organic baby food from Honest Company joined. The annotation to the product clearly indicates its composition: environmentally friendly products. But the examination showed a completely different result. In food for children contain harmful and, in addition, dangerous substances.
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The examination was followed by a new lawsuit.
Yes, the situation is very delicate. These proceedings will greatly affect the reputation of the famous actress, because she has repeatedly acted as a guarantor of the quality of the goods of her brand. Moreover, the name was chosen by the corresponding Honest Company - "Honest Company". Who now believes in Jessica?