Last year was productive for Rihanna, she not only showed herself as a performer and an active volunteer, but also became creative director of the Puma brand. The last few months the girl has devoted herself to creating a shocking new autumn-winter collection, the Fenty x Puma show confirmed that Rihanna is in her place and worthy of the post of director.
Fenrty x Puma show
Showing
The concept of the collection was designed for young rebels, the theme of the college fell into the taste not only of Parisian bohemia, but also of young women of fashion who are already actively discussing images in Instagram. It should be noted the work of the PR team, details of the show were thought out to the smallest detail: invitations in the form of student cards, rented a reading room in the National Library of France. The most enchanting was a platform in the form of tables with table lamps turned on, models easily deformed on the heels among the invited guests, flashing color music and floodlights added dynamism to what was happening. At the end of the show there was a firework made of torn book pages, against the background of huge ceilings and muffled light, an "explosion" caused a flurry of enthusiastic applause!
National Library of France
Rihanna Fenty x Puma show at the National Library of France
Musical accompaniment of the Fenty x Puma show
Choral singing of fragile girlish voices, followed by explosive, dynamic beats, was chosen personally by Rihanna for the show. Playlist with Happy Go Sucky Fucky and I Fink You Freaky from Die Antwoord and Bad Girls from MIA shook the walls of the library and shook everyone present. The diligent students defiled in impertinent outfits, which obviously would not be suitable for training, but would perfectly fit into the "street fashion" of the metropolis.
Riot of colors, textures and an explosion of emotions!
Fashion Rihanna says bright hyperbole - louder and bolder! Contrasts were in everything, mixing classics and sports, colors and textures, rigor and excessive frankness. The spirit of contradiction was saturated with everything: the bright crimson Iroquois were replaced by modest braids, classic shirts in a cage - naked decollete, tight sweaters - with transparent jerseys ... you can continue indefinitely and look for opposites. Fashion critics noted that the clothing line was created for the rebellious spirit of the teenager and noted the work of Rihanna. At the end of the show, the singer-designer-director went out to bow in a plush lemon coat to the very heels, she was shining with happiness, pleased with the last show.
Rihanna at the Fenty x Puma show in Paris
Fashion Rihanna says bright hyperbole
Playlist shook the walls of the library
Display guests
Street style has long been a favorite style of many star instigramshchits, models and singers. The show was attended by Kara Delevin, Chiara Ferraigny, Salma Hayek, who laughed, joked, made selfies for Instagram and behaved like real schoolmate!
Chiara Ferrání
Salma Hayek and Kara Delevin
Sarah Sampaio
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Family support
Rihanna has repeatedly admitted that family support for her is very important, so it is not surprising that the show was attended by Mom Monica Breitwaite, brother of Rajad Fenty. In the interview, Rihanna's mother looked insanely happy and proud for her talented daughter!
The brother and mother of Rihanna (right) at the show in Paris