Barbados beauty is the keystone to the success of any advertising, Rihanna will not only decorate an advertisement, but also increase sales of the product. This conclusion was reached by experts from The NPD Group's Brandlink, analyzing the usefulness of celebrities who are shot in advertising.
Marketers believe that the goods promoted by the singer are sold 3.7 times more efficiently than those advertised by other celebrities.
Regardless of brand
It is noteworthy that the amazing ability of the singer to promote the realization of the product does not depend on the prestige of the trademark. It was equally useful for advertising sports shoes Puma, couture things Dior, denim clothes Armani Jeans, coconut milk Hydrate Naturally.
Analysts of the company advised the automobile firm Jeep to offer cooperation to Rihanna, since work with the pop star promises her the greatest commercial success. Perhaps her bosses will listen to the forecasts and we'll see the singer sitting behind the wheel of an SUV.
The secret of attractiveness
Speaking about the amazing ability of Rihanna, experts note not only her external data and musical talent, but also a fashionable flair and the ability to convince the viewer.
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Top 10
The list also includes Beyonce, Ne-Yo, Asher, Wise Khalifa, The Weeknd, Jennifer Lopez, Kevin Hart, Dr. Dre, Chloe Kardashian.
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