Interest in the daughter of Madonna was always high enough, from Lourdes Leon expected shocking and scandalous tricks worthy of the "golden youth" and the new generation. Was Lourdes an apprentice? Of course, the girl's sense of protest in the blood! That's why she was honored to present a new perfume brand Stella McCartney, dedicated to the "young rebels."
Stella McCartney recently presented the result of the work and promo-video fragrance Pop, which will now be a worthy novelty in the line of perfume brand Stella McCartney. According to the designer, she did not think long over the concept of the promo campaign and was looking for bright girls who combine external tenderness and inner strength. The face of the advertising product, with notes of tuberose and sandalwood, was the 20-year-old daughter of Madonna.
In the frame, Lourdes appeared in a gentle, even rather touching way, combing her soft blue hair, the girl casts light glances at the operator. Behind the scenes, a female voice is voiced by the feminine-philosophical message of a new fragrance:
Between women around the world there is an invisible strong relationship. Why do you think the girls openly and fearlessly declare that the inherent imperfection is terrible? Because they are not afraid, we are together ... and we are invincible thanks to this power!
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In addition to Lourdes in the PR campaign, actress and writer Amandla Steenberg, singer Grimes, model and activist for animal rights Kenya Kinsky-Jones, all girls are the embodiment of "freedom and youth", not constrained by social prohibitions and striving for self-realization. Pink Cadillac with an incredible built-in pool, crazy speed on the track, dancing at sunset to the accompaniment of Grimes "Venus Fly" - a great way to completely break away from reality!