Someone once said that history remembers its heroes. And it truly is so. Adidas is a leader in the sportswear industry. But heroes are not born, they become. And, of course, in the history of becoming Adidas there were their ups and downs, their joys and disappointments. But in spite of everything, for today Adidas is the world-wide recognized leader in the production of branded sportswear and accessories.
History of the company Adidas
The history of the company Adidas takes its roots from the 1920s. More than 90 years ago, the world first saw the products of the Dassler family, which later became the founders of Adidas. Rudolph and his younger brother Adolf Dassler started their small family business in the mother's laundry, but very soon in 1924 a company was founded called "The Dassler Brothers Shoe Factory." The story about the development of the company Adidas, argues that by 1936, "Dassler" was recognized in Germany as the standard of athletic shoes of that time. Things went well, and by 1938 the company produced 1,000 pairs of shoes daily. But the war stirred the cards to many. The production of two companies at that time was stopped. After the war, the family business had to be lifted practically from scratch. Soon, in 1948, the Dassler brothers divided the family business, which, in fact, was the beginning of the history of the Adidas brand. Rudolph left behind a factory, calling the company no less famous name to date - "Puma". Adolf, in turn, inheriting the second half of the family business, called the company "Addas", and a little later changed the brand name to "Adidas". At the same time, the logo of this company appears for the first time.
1948 was the beginning of the history of the brand Adidas, as such. And, despite the success of the company, Adidas continued to produce only shoes. And 1952 became significant for the company by the fact that a new direction appeared in the history of Adidas. This year, the well-known brand started to produce other products under its logo. The first to become sports bags, a little later Adolf met with the owner of the textile factory Willie Seltenraich, to whom he ordered the first thousand sports suits bearing the Adidas logo. A little later, Adidas released his first soccer ball. The company flourished, and year after year it confidently ascended to the "Olympus" for the production of sportswear. And although the situation of the company significantly worsened by the 1990s, three years later, since 1993, Adidas has taken its rightful place among the leaders of branded sportswear.
To date, the history of the creation of the company Adidas is the most popular, and fans of this brand argue that if you really want something, then everything can be achieved, as did the brothers Dassler.
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