In the modern world, the windows of many stores fill the clothes of brand manufacturers. This is not surprising, because the buyer can be sure of its quality, as well as the fact that this or that detail of the wardrobe is made in accordance with the current fashion trends. Modern mods can not imagine their life without comfortable clothing stylish cut, which is produced by famous brands. However, often many companies with worldwide fame sell their clothes, footwear and various accessories at fabulous prices. The largest in Europe, the Swedish company engaged in the production and sale of stylish clothes H & M, offers its products at affordable prices, so almost everyone can afford it.
History of the brand H & M
Today, hundreds of designers are working on the creation of democratic clothes, shoes, accessories, cosmetics and even home textiles. However, the history of the company began back in 1947. Erling Persson founded the company in the small Swedish town of Västerås. Then the brand was engaged in the manufacture of exclusively women's clothing. Initially, the company was called Hennes. In 1968, the company expanded the range of products, thanks to the purchase of premises in Stockholm. Since that time the brand is called Hennes & Mauritz and produces clothes for women and for men.
Since 1970, the company's stores have been located not only in Sweden, but also in many other European countries. The brand H & M was gaining increasing popularity, and clothing was to the liking of many Europeans. In the 80's, the son of Persson passed to the management of the company. Selling clothes at low cost without compromising quality was his idea, which brought the company a stunning success. The brand's products began to spread around the world, and the number of stores is estimated in thousands.
In the 2000s, new stores opened one by one. In Russia, the company H & M and its clothes came in 2009. The brand began to actively carry out a variety of advertising campaigns in the 90s. Then his posters were printed in magazines, newspapers, distributed on street posters and stands. To cooperation, world celebrities and models were attracted, among which is Claudia Schiffer . To create some collections, eminent designers such as Karl Lagerfeld, Roberto Cavalli, Stella McCartney and many others began to be invited.
What is the principle of the famous company?
The famous company H & M produces exclusively high-quality and modern clothes at the lowest possible prices. For all the years of its existence, the brand necessarily adhered to the highest standards of quality. Despite the fact that the company is oriented to the mass market, this in no way affects the quality of the products. This is what allowed H & M to achieve such popularity. For many years, H & M has produced a variety of pants, which are incredibly popular, because they fit perfectly on the figure.
The skirt from H & M is no less in demand, because often designers represent the most diverse models that can emphasize femininity and make the image more original. The dress from H & M can help out in any situation and at the same time present you in the best light thanks to the original cut. Jacket or coat H & M will certainly complement the bow in both classical and casual style . At the same time, you can choose the model that best suits your style and taste. It can be worn with a wardrobe element like H & M jeans, which the company also presents in a huge assortment.
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