The Italian brand Replay is known far beyond the country in which it was founded in 1978. The specialization of this brand is fashionable youth jeans - clothes, which for many decades are considered the most practical and stylish. Italian manufacturer Replay produces not only jeans, but also other clothes designed for women and men aged 18 to 35 years. In addition, the assortment of the company includes accessories, footwear, and perfumes. The brand is famous for its easily recognizable decor. As decorations designers use stylish applications, metal accessories, large patch pockets and the effect of wear and tear.
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Trademark History
Founded Replay brand in 1978 by Claudio Buszol, inspired, oddly enough, by watching a football match on TV. He conceived the idea of creating his own brand of clothing for a long time, but it was the word Replay, which constantly flashed on the blue screen during repetitions of interesting moments of the match, prompted him to act. The first creation of Butzola was a small collection of women's blouses, made in vintage style . Girls tried the young designer, but he decided to expand the range, aiming at the products of denim. In the early nineties, jeans were incredibly in demand, so the first collection was sold out like hot cakes. In 1989-1991, jeans firm Replay were sold in quantities exceeding one million pairs!
Jeans "Replay" made their creator known throughout the world. In 1991, Claudio Buszol signed a contract with the Fashion Box, according to which his brand became part of this company. And the designer has not lost! Thanks to this deal, Replay was able to present jeans and other clothes on the world market. In 1991, opened the first boutique in Milan, in 1993, opened a branded store in New York. Until 1998, around the world with an interval of 8-10 days, new Replay boutiques opened, which today number more than six thousand. Currently, about 80% of all products manufactured by Fashion Box are products under the Replay trademark. The founder of the company passed away in 2003, but its receivers continue to adhere to the philosophy of Butzol.
Fashionable jeans
During the first years of work Claudio Butzol created models of jeans of classical design. Later, he decided to improve their appearance, adding new accessories. At first they were large metal fasteners, then - stylish attritions, a little later - unusual for that time applications of leather, textiles and lace. It was time to experiment with the cut, because the usual Replay jeans with metal rivets could no longer be called a novelty. In the collections of the trademark began to appear and wide models, ideal for everyday wear, and narrowed jeans , which gave preference to young girls. Today the range of Replay jeans is so wide that everyone can choose exactly the model that will satisfy all its requirements. So, for example, stylish tight jeans Replay Rose are loved by slender tall girls who prefer elegant shoes with heels, and fashionable boyfriends of free cut who are tucked in want to get in their wardrobe lovers of shoes on a flat move.
The Replay trademark cares not only about the compliance of the products with world trends. Environmental protection is one of the directions of the company's work. So, engineers Replay managed to introduce the production technology of staining denim, which allows to significantly reduce water consumption.
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