The Reebok brand was born in 1895. Shoemaker and concurrently amateur runner Joseph Foster decided to supply running shoes with spikes, after which the grip with the track increased. The invention turned out to be so successful that D. Foster founded a footwear company, which was originally called "Foster". Affairs at the firm went well, since the shoes attracted the attention of athletes, who became the best advertising of the new invention. Soon the company was renamed Reebok, in honor of the fleet-footed African antelope.
Until recently, the company produced exclusively men's shoes, but in the 80s the management reacted quickly to the increased popularity of aerobics in the world. The first women's Ribok sneakers were produced, which combined high quality and low cost. The ruler was called Freestyle and Princess and gained immense popularity among the female population of the planet. In 1984, the sale of this line amounted to ½ of all brand sales. Women's sneakers for fitness Reebok had a vivid and memorable design and were decorated with bright drawings depicting cartoon characters, designers experimented with bright colors and unusual prints.
Advertising company of branded sneaker Ribok
In 1986, Reebok made a thought-out marketing move, launching an advertisement called Life Is Not a Spectator Sport (from the English "sport is not invented for observation). The idea received a powerful response. Unusual advertising with Cindy Crawford¸ participation Polya Abdul, Sybil Shepard reinforced the status of Reebok Freestyle, as an obligatory attribute of every fashionista.
A little later, the Princess and Freestyle lineup merged into the Classic Aerobics collection. The design of the running shoes remained unchanged, except for the classic logo with the image of the English flag. He remained only in the model Reebok Classic.
The company tries to anticipate the desires of women and every year pleases them with interesting novelties. So, recently were released new sneakers for weight loss Reebok. The secret to footwear is that there is a compact air cushion in the back of the sole that makes the sole less stable. Thus, the muscles spend much more effort than with ordinary walking. But manufacturers warn that shoes can not be considered high hopes, as the effect will appear only in intensive occupations.
Autumn sneakers Reebok
Along with the classic sports models, the company offers stylish models for girls every day. Special popularity was gained by running shoes on the Reebok wedge. These models combine sportiness and feminine elegance and are great for creating an interesting casual style. The range includes a number of bright sneaker models. Many products combine leather and suede, making shoes more inviting and interesting. In addition, Reebok leather sneakers reliably protect female legs from autumn rains and have high wear resistance.
Shoes can have as many types of fastening:
- Shoelaces. The simplest and most primitive kind of fixation of shoes on the foot. Footwear Reebok on laces has an elegant appearance.
- Velcro. In ordinary sports sneakers Reebok, Velcro serve to quickly and securely fix the sneaker on the leg. If we are talking about autumn sneakers, then the Velcro is more of an adornment, since the latch serves as a fixer.
- Combined. There are two or more types of fixation. Most often combined side zippers with laces, or laces with zippers and Velcro.
Choosing sneakers on the Reebok platform, try to combine it with the elements of clothing or accessories. It can be a jacket, a bag, or just a belt on your jeans. If the shoes are neutral beige tones, then the combination is not necessary.
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