Have you ever wondered what the figure 5 means in the title of Chanel perfume or 7 in Jack Daniel's? In fact, these figures were chosen not in vain - they have their own meaning.
Every well-known brand has a unique name, which arose not just because it has a history. Particularly interesting is the importance of numbers in the names of the most popular things in the world, and we propose to understand them.
Ketchup Heinz 57 varietes
During the advertising campaign in 1896 Henry J. Heinz, the founder of the brand, proposed the slogan "57 varieties of pickles", although at that time the company already produced more than 60 types of sauces. Heinz himself believed that the number 57 is magical, and also consists of his favorite figures. In addition, the founder Heinz is sure that 7 positively affects the psyche of people.
Universal grease WD-40
In 1958, a universal lubricant was developed in America, which has lubricating, anticorrosive and water-repellent properties. It is used for processing different types of surfaces. The name WD-40 stands for Water Displacement 40th Formula. The company has been developing this lubricant since 1950, and chemists were able to achieve success only from the 40th attempt, that's where the figure came from.
Car Porsche 911
The legendary car was first released in 1963. At that time, manufacturers thought that they would temporarily designate models of different generations in three digits. At first it was assumed that the car would be called the Porsche 901, but the competitive company Peugeot was categorically against, as their trademark implies the presence of a three-digit index with zero in the middle. As a result, zero would be replaced by one.
Company ZM
A diversified US company 3M produces a wide range of products. First, it was called Minnesota Mining and Manufacturing Company, and after a while they began to use a simple 3M cut. By the way, initially the company was engaged in mining corundum in the mine, but when it became known that the reserves are limited, the direction of business was changed.
Perfume Chanel No.5
According to legend, Gabrielle Chanel turned to the famous perfumer Ernest Bo to create a fragrance that would smell like a woman. He combined more than 80 ingredients and offered Chanel a choice of 10 different samples. Of these, she chose the fragrance at number 5, which became the basis for the name. In addition, the five was Chanel's favorite number.
Six Flags amusement park
Six flags - one of the most popular operators of amusement parks. The first park was opened in Texas and it was called Six Flags Over Texas. The number 6 was chosen for a reason, since it symbolizes the flags of the six countries that ruled Texas at different times: the US, the Confederate States of America, Spain, France, Mexico and the Republic of Texas.
Drink 7UP
When the new drink was invented, it had a rather complex name Bib-Label Lithiated Lemon Lime Soda. It is not known exactly why the 7UP was invented, but popular are such versions: the first bottles were 7 ounces in volume, the composition of the drink had only seven ingredients, and in the composition there was lithium, whose atomic mass is 7. Do not be afraid, since 1950 manufacturers stopped using this dangerous ingredient in the drink.
Jeans Levi's 501
In 1853, Livai Strauss opened a store and sewed pants for American cowboys. Jeans of the modern model began to be produced only in 1920. It is worth noting that on the first models "501" there were no loops designed for the belt, because it was supposed that wearing jeans would be with suspenders. As for the model number itself, this is the batch number of the fabric used for sewing.
Aircraft Boeing 747 and Airbus 380
When the Second World War ended, Boeing Corporation decided to divide production into several parts: divisions 300 and 400 are intended for aircraft, 500 for turbine engines, 600 for missiles and 700 for passenger traffic. The Boeing 747 at the time of its release in 1966 was the largest airliner, and this status was maintained for 36 years until the Airbus 380 appeared. The 380 number was chosen for a reason: it was the continuation of the A300 and A340 sequences. In addition, the figure 8 resembles the cross section of the aircraft.
Perfume Carolina Herrera 212
The fragrance belongs to American designer Carolina Herrera, and immediately after its release became very popular. Now the line includes more than 26 fragrances for women and men. As for the number 212, it's just the phone code of Manhattan, which Caroline fell in love with after moving to New York from Venezuela.
The prefix Xbox 360
Coming to release the second generation of consoles, Microsoft decided to abandon the banal Xbox 2, because it would be a loss compared to a competitor that has already offered the PlayStation 3. 360 shows the buyer that during the game he will be completely immersed in the game reality, while in the center of events.
Whiskey Jack Daniel's Old No.7
There is no single clear opinion on who and why came up with an addition to the title Old No.7, but there are many legends. For example: Jack Daniel had seven girlfriends, he lost a batch of whiskey, which he found in seven years, the recipe was invented only with the seventh attempt. The most convincing is the version proposed by the biographer Peter Crassus, so he points out that Daniel's original distillery had a control number of "7", but in time the enterprise was given a different number - "16". In order not to lose customers due to changes in the title and not to enter into a conflict situation with the authorities, the inscription Old No.7 was added to the title, which translates as "Old No. 7".
S7 Airlines
The Russian company "Siberia" in 2006 decided to rebrand, and its goal - to reach the federal level. As a result, a more modern name S7 was proposed, this name denotes a two-digit code assigned by the International Air Transport Association IATA. For example, Aeroflot has the designation SU.
Ice cream parlor BR
The full name of the brand is Baskin Robbins, but it is in the abbreviation that you can see the number 31, which is highlighted in pink. The founders of this company Bert Baskin and Irv Robbins wanted to create an emblem that could reflect the whole essence of the concept. The idea was invented that every day during the month the company will produce ice cream with a new taste, therefore the number 31. It was believed that people should be able to try different tastes to choose the best option for themselves.