The forward of the Portuguese "Real" became the face of the advertising campaign Nike in 2003 and for thirteen years Cristiano Ronald popularized the style of the sports brand on the covers of fashion magazines and photo sessions. Advertising of the American brand has brought serious financial dividends to the talented football player. Cristiano said:
A new contract is for life. I'm a member of the family, I can say even more, Nike - the best. They do what no one else can do.
Due to successful and mutually beneficial cooperation, Nike decided to sign an unlimited contract with the athlete. There is a possibility that Ronald will participate in advertising campaigns even after the end of sports career. Recall that the lucky winner, who has an unlimited contract with Nike, is also a basketball player LeBron James. Financial details of cooperation between the brand and athletes do not apply, but it is estimated that the transaction amount exceeds a billion dollars.
The state of the striker Madrid "Real" and the Portuguese team is estimated at 82 million dollars, he is young, handsome, free of marital obligations and is considered the highest paid player in the world.
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Cooperation with Nike did not always suit the player and his ambitions. In 2015, Cristiano Ronaldo successfully launched his own brand of sportswear and casual wear - CR7. Brand Nike, fearing competition, was forced to tighten the terms of the contract and threaten court costs to the player. Ronaldo did not risk losing 7 million euros a year from the American brand and reduced the CR7 production line.