To remove semi-nude models in advertising jeans, perhaps, invented by the famous designer Kelvin Klein. After it, this baton was picked up by other brands of clothes, and for many years this successful advertising technique has different brands. This year, the Replay brand decided to shoot models in some jeans, inviting Irina Sheik, Stella Maxwell and Joan Smalls to take pictures.
White background and minimum details
About how to present so jeans, so that they are remembered and wanted to buy, thought of all the companies that produce this type of clothing. The Replay trademark, this year, decided to emphasize the perfection of jeans models and the beauty of the girls representing the TOUCH collection autumn / winter 2017.
To work on advertising posters, the famous duet of photographers Mert Alas and Markus Piggott was invited. And not for nothing, the master photographers perfectly coped with the task: Shake, Maxwell and Smalls were topless, and from the clothes they could see only jeans. Entourage photographers chose white, highlighting the sophistication of the new collection. All the pictures turned out to be very hot, some girls hugged, covering their breasts with their hands, each other or unbuttoned vests.
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TOUCH collection - unique jeans
After the photo session was over, the representative of the Replay brand spoke before the press, saying:
"Collection Touch - unique jeans. Their peculiarity is that they are made of a thin, smooth and ultra-soft fabric that emphasizes all the charms of a female figure. Innovative materials used in the collection provide the "second skin" effect and make jeans as comfortable and elastic as possible. Jeans can be purchased in 4 variants: skinnels with a very high, low, medium planting, and also shortened models. The colors of jeans are also varied - from indigo and black to white and light blue. "