At the beginning of summer 2015, a new fragrance Chanel Chance Eau Vive, which was the fourth in the line of Chance. Previously released the classic version (2003), Chanel Chance Eau Fraiche (2007) and Chanel Chance Eau Tendre (2010).
Composition of new perfume Chanel Chance 2015
The new fragrance Chanel Chance Eau Vive was the most fresh and summer compared to previous versions of perfume. Therefore, it is not surprising that the sales started at the beginning of summer, June 12, 2015. It is available in classic Chance formats of 50 and 100 ml and will be labeled Eau de Toilette. New from Chanel Chance 2015 belongs to the group of flower-citrus aromas and will perfectly refresh the image on hot summer days. To find out the aroma on the shelf is quite simple: it is enclosed in a classic Chance bottle of round shape. From previous versions, only a shade differs: Eau Vive has a slightly yellowish color. The fragrance pyramid consists of the following components:
- upper notes: red orange, citrus, grapefruit;
- medium notes: white musk, jasmine;
- base notes: white cedar, iris, vetiver.
Image and advertising company of the new Chanel Chance 2015
The fragrance was created by perfumer Olivier Polge (Olivier Polge), exclusively working for Chanel. The image of the heroine of the Chanel Chance Eau Vive fragrance is a young, sparkling energy girl, not afraid of bold steps and, at the same time, gentle and refined. It was this character that embodied in the commercial, shot to promote this fragrance. In it, four girls in air, flying, lush skirts play bowling.
