The history of the house of Dior originates in the post-war period, when young Christian Dior , who has been drawing from childhood, releases his first collection. It was a public "boom", as the newly-born designer completely rejected the minimalism of the fashion of the war years, and suggested that women again shine in their beauty. Moreover, the uniqueness of the new models was so high that Carmel Snow, editor of Harper's Bazaar magazine, labeled them "a new look." And this name, New Look, became fundamental in determining the fashion house Dior. In other words, the house of Dior is aimed at catching and emphasizing female beauty.
Despite the tremendous success, in the history of the fashion house Dior there were also difficult times, when Christian Dior's works were severely criticized not only in their homeland, but also in England and in America. For the most part, the negative caused the desire of the designer of the house of Dior to excessive luxury and impracticality of outfits. However, after Christian personally presented the Queen of England with a dress, the entire royal court was imbued with the sophistication of couturier's outfits, and after him all the English women began to buy clothes.
Gradually the house of Dior acquires the status of fashion, among the designer's designs appears his own line of perfumes and shoes. Among the favorite colors were pink, as a symbol of joy, and gray, suitable for any dress. After the demise of the great couturier, the company was headed by several famous designers, including Yves Saint Laurent, Marc Boan, Gianfranco Ferre, John Galliano and Bill Geutten. Each of these great people contributed something to the development of fashion. For example, Yves Saint-Laurent created a new period in a fashion house, inventing trapezoidal silhouettes of short length. Mark Boan emphasized the simplicity and practicality of models, and Galliano, as a new designer at home Dior, made a big step in the development of the fashion house, creating a new image of a modern woman. In his collections there was always romanticism, mystery, sensuality and femininity.
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Who now heads the house of Dior?
Currently, the house of Dior is headed by Raf Simons, who while keeping ignorant women of fashion, what trend in fashion will be next.
At the moment, Dior creates clothes for women, men and children. In addition, there is a separate line of accessories, shoes and perfumes, ranked fourth in the world in terms of sales. Also in early 2012, Dior releases his book "Dior Haute Couture", in which, since 1947, all the models have been assembled.
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