Fashion industry

Fashion is not only the visual images that are shown to us on the world's catwalks. This concept is much broader and more extensive than at first glance it may seem. The global fashion industry is the whole economic sector, which includes companies aimed at producing clothes, footwear, accessories, as well as companies that sell them. This includes not only goods, but also services provided by the subjects of the related sectors of the economy.

Industry structure

Historically, fashion was dictated at different periods by specific powers. Today, the fashion industry is being supplied to the whole world by France, more precisely by its capital, Paris, and a few decades ago the palm tree of the industry belonged to Italy, then Spain, then Britain. It is impossible to say unequivocally what the fashion industry is, because it is attracted by the political leadership of the countries that set the tone, the dynamic change of silhouettes and forms of clothing, and the development of different types of art. If we consider the classics of the fashion industry, then it is close to conceptual art, because it consists of a mix of various details. This is the materials chosen for tailoring, and its shapes, and color solutions, as well as accessories, shoes, hairstyles, makeup, manicure. All this in general allows you to create fashionable images . The structure of the fashion industry is represented by three segments that are characterized by three criteria: the quality of products, the way it is produced (couture, prĂȘt-a-porte, diffuse) and price policy (higher, medium, democratic).

Specialists Fashion Industry

The fashion industry involves the creation of the most fashionable products, so it needs a huge number of specialists involved in this process. Education in the fashion industry is used not only art and engineering. Conditionally specialists involved in the formation of the fashion industry are divided into three large groups.

  1. The first includes those who plan and develop lines and collections. We are talking about designers, colorists, stylists, artists, bakers, consultants of showrooms, brand managers.
  2. The second group is specialists in sales of products, that is, employees of departments and enterprises, economists, personnel managers, trade managers, marketing specialists, advertising managers, merchandisers.
  3. The third group includes experts in information - marketers, sociologists, employees of advertising and model agencies, media employees, exhibition organizers and so on. The well-coordinated work of representatives of all three groups of specialists is the basis of the fashion industry.