Lessons of literate PR: how does Beyoncie intrigue around his new album?

Singer Beyonce feels in the show business, like a fish in the water. She, like none of her colleagues in the music shop can create an intrigue around their new releases. For the past six months, her fans and columnists of music editions have done just that, they are discussing the release of her sixth studio album. The beautiful mulatto did not say a word about her plans!

Instead of talking in the press and long posts social networks, the singer recently laid out in her Instagram a short video - cutting from the episodes of a movie or music video. It turned out just a flying teaser called Lemonade. At the end of this trailer, an inscription appears on the screen that the premiere will take place on the next Saturday, April 23 at 9 pm on HBO.

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Trailer in gloomy colors

In the main role in this video, of course, the star itself R'N'B. She tries on different images in the style of noir, and even creepy make-up. It is worth noting that Beyonce all these experiments with the image are very much going on, and the action itself in a two-minute video is fascinating.

If you like the American Horror Story series, then you will most likely feel a certain harmony in the atmosphere and appreciate the Lemonade teaser (whatever it is). Journalists suggest that Lemonade - this is the name of the new album of the singer. Most likely, it was recorded and reduced already at the end of last year, but the actress was not in a hurry to show it to her fans.

In the near future, Beyonce will go on a big tour tour, - the first concert will be held on April 27 in Miami. What is not the reason to draw additional attention to your work?