High fashion is the prerogative of wealthy people who can afford a lot. However, the absence of huge sums that could be spent on clothes, shoes, accessories and cosmetics produced by the most famous trademarks does not mean that it is impossible to look dignified and stylish. What we see on the world's catwalks, after a while appears in the mass market, but in a different performance. What does "mass market" mean? - This is a group of products that are designed for middle-class buyers, that is, the mass consumer. In the modern economy, the mass market segment occupies one of the leading positions. Its value is estimated at an amount exceeding 190 billion euros.
Advantages of the mass market
What is different, for example, the clothes of the mass-market class from what brands that belong to the luxury category produce? First, the quality of mass-market products is estimated as average. This does not mean that such goods are bad or not worthy of attention. The use of less expensive materials, the location of production in regions with cheap labor, relatively low advertising costs are inherent characteristics of the mass market, which make it possible to significantly reduce the cost of the final product. This is what attracts the consumer to this segment of the market. Due to the fact that the products respond to fashionable trends and differ in democratic value, its popularity grows from year to year. By the way, worthy products of mass-markets are chosen by those who can afford more. So, many celebrities of the world in everyday life prefer the best of the mass market, and clothes and shoes, created by famous couturiers, are on special occasions.
The best of the best
The implementation of goods of this category is usually carried out at specialized points of sale, and the work of the brands themselves mass-market is a prime example of the introduction of the franchise system.
The main indicator of the demand for any product is the volume of its sales, so it's easy to identify the best brands of mass-markets. These are trademarks familiar to every fashionista, do not hide information about the level of profit by posting reports on their official websites. The rating of the best is made on the income of the mass-market companies. And the most popular products are the Swedish brand H & M, earning more than 12 billion euros a year and occupying more than 6% of the world market. Today, H & M is pleased with fashionable clothes, accessories, shoes, underwear and swimwear and women, and men and children. Undoubted plus - the possibility of online shopping.
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In second place is the company Gap with revenue of more than 10 billion euros per year and occupying almost 5% of the market. The American brand, founded in San Bruno in 1969, managed to become the second on the planet in terms of the scale of the trade network. In America, Gap is the largest retailer of clothes for the whole family.
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Closes the top three favorite consumers brand Uniqlo (income more than 8 billion euros per year, about 4.5% market share). Despite the Japanese origin of the brand, its products are incredibly popular all over the world, and especially in the US.
Among the popular clothing brands are Esprit, Calvin Klein, Zara , Mango and Topshop.
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Attention is also paid to cosmetics of the mass market category. This long-beloved brand of Garnier, L'Oréal, Lumene, Max Factor, the domestic "L'Etoile", as well as less advertised, but in demand NYX, Sleek MakeUP, Essence, Catrice, NoUBA. By the way, the leaving and decorative cosmetics of the mass-market are used by professionals.
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