Could the Italian brothers Fiorenzo and Julius Frattini suppose that the jeans that they started producing in 1958 today will be among the best in the world market? The Italian brand Rifle, which produces stylish clothes from denim, has won the love of men and women in dozens of countries. Thanks to the use of high-quality materials, stylish tailoring and adherence to the classical style, Rifle jeans, perhaps, will never go out of fashion.
Brief history of the brand
Rifle - this is how the name of this Italian brand is translated. In the late fifties, Rifle's products literally shot, hitting the world market. For Western European countries, jeans were akin to exclusivity, because in those days they were chosen only by residents of Central and North America. Unfortunately, to master the market of the Western Europe to Frattini brothers then it was not possible, but the countries of the East Europe their production have estimated. It can not be said that the brand has become prosperous and very famous, but the means that designers invested in their production, they were able to return.
Only in the late eighties tough Rifle jeans conquered Western European women of fashion. The fact is that the founders of the brand introduced the original technology of processing jeans. Products sewn from ordinary denim, washed in a solution containing acid. As a result of this processing, the jeans acquired not only additional density, but also were covered with a specific color coating, which did not disappear with subsequent washing. After the reorganization, carried out at the beginning of the 2000s, Rifle acquired a continuation in the name. Now it's called Rifle SpA, but it's still managed by the Frattini family. Sandro Frattini replaced as his father's manager Julia.
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Stylish jeans for every day
The brand Rifle continues to please its fans with stylish collections of clothes, which are made exclusively from denim. Jeans "Raifl" - it's an unchanging classic, designed for connoisseurs of impeccable cut and unrivaled quality. Unfortunately, such clothes have a significant disadvantage - quite a high cost. It is for this reason that there are not so many youth models in the collections of the brand, because the main audience of Rifle is wealthy people who know a lot about good clothes. For the sake of justice it is worth noting that several antifit lines designers regularly replenish with novelties. The most popular models are the Rifle jeans in the style of the 80s. They loom freely on the hips and narrow downwards. No less popular are the Rifle jeans with the tag Rigid on the tag. This means that they were not washed before selling, and a considerable amount of starch remained between the fibers. The first time wearing these tough jeans is not too convenient. However, over time, they take an individual form, ideally corresponding to the figure of the owner. Fashionable jeans Super Rifle - a combination of Italian charm and American practicality.
Fashion for a note
When planning to purchase these expensive jeans, you should know how to avoid disappointment, that is fake. First, the stitches on all models are made with threads of red or mustard-brown color. Secondly, the back pocket is decorated with a badge with a brand logo, made in a red-brown range. Third, there is always a tag on the inside of the belt. On it small print rules of care for jeans are put.
Want to always look perfect, creating fashionable images in the style of kazhual ? Rifle jeans - this is what you need!
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