The famous director Spike Jones, whom many know from the films "She" and "Being John Malkovich", has not been engaged in difficult projects in recent years, either in film or in advertising. And yesterday the brand Kenzo presented an ad for its new fragrance Kenzo World, directed by Johns. He was so unexpected and unusual that surprised the content not only of his fans, but also of many connoisseurs of the world of advertising.
For the title role, Spike chose Margaret Cuelli
Due to the fact that, according to the idea of Johns, the main character of the video was to dance madly, it was not immediately possible to pick up the face of the new fragrance. All the well-known models that Kenzo approached on external data could not cope with the main role - to move so that the viewer could not take his eyes off during the whole demonstration of the advertising product. Then Spike switched to dancers and remembered about the actress Margaret Cuelli, who in the past was a ballerina.
After passing the tests, Margaret almost immediately approved, and the movie began to be shot. How long it took to work on it is not yet known, but the way Quelli moves makes Johnson's work a new level. According to the plot, Margaret, dressed in a chic emerald dress, sits on some banquet. After a while, she leaves her table and goes to the foyer, similar to the theater, where there are no people at all. There, Quelli hears the music of Mutant Brain performed by Sam Spiegel Ape Drums and Assassin and rushes to dance. At first only her eyes moved, then her face, and then her whole body. In addition to the beautiful choreography of the viewers of the video, unusual elements are waiting for the advertising of spirits: lasers released from hands, flips, jumps, etc.
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Over the roller and the scent worked well-known personalities
In addition to Spike Jonze, the video was also played by a no less famous person - choreographer Ryan Heffington. The very same fragrance became the joint work of perfumers Carol Lim and Umberto Leonom, and represents something new in the perfume industry. It consists of oils of peony, white flowers and Egyptian jasmine. The very same bottle also does not look like its previous brothers - it is made in the form of a human eye.
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