The Lonsdale trademark is the property of the international IBML corporation, and it was founded more than a century ago by Hugh Cecil Lowther. However, the history of the fashionable British brand did not begin with clothing, but with one pair of boxing gloves. As president of the National Sports Club of Britain, Lowther first put on a sportsman during a fight boxing gloves. From that moment, the release of accessories for sports, and then clothes began. Over time, the range has expanded. Already in the mid-seventies, Lonsdale's clothing was not only interested in sportsmen, but also tourists, show business stars and ordinary British people. Today, clothes and shoes Lonsdale can be seen on Madonna, Mike Tyson, Tony Curtis, Gregory Pecke, Rihanna and other celebrities. Domestic fashionists got acquainted with the products produced by Lonsdale, about fifteen years ago, when the first boutique was opened in Russia.
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Secrets of popularity
The popularity of products manufactured by the British brand Lonsdale London, is explained not only by the impeccable quality, due to the use of modern materials and innovative technologies. Designers of the brand moved away from narrow specialization, offering consumers a wide selection of clothes in everyday style for men and women. It is worth noting that in the 1990's jackets, pants and T-shirts Lonsdale were the object of lust for representatives of youth subcultures . This was due to the fact that the designers decorated the clothes with the NSDA logo, cutting off the first two and the last two letters of the company's name, and for radical right-wing youth and football fans, the abbreviation of the Hitler-NSDAP party was seen in such a decision. But this embarrassment only played into the hands of the brand, increasing its interest. Today, truly British brand pleases fans with sportswear, footwear and accessories that perfectly fit into the framework of everyday style.
Style by Lonsdale London
First of all, the company is famous for producing stylish outerwear. Classic two-sided "bomb", executed in orange-black color, became a visiting card of Lonsdale. The range also includes a variety of windbreakers, practical parks, classic trench. No less popular and in demand are hoodies, which have become an integral part of the youth wardrobe. Sweaters, cardigans, shirts and tops are made of quality natural materials. Their color range is wide enough, but the designers of the brand resort very rarely to catchy drawings and prints. In the wardrobe of the true admirer of the Lonsdale brand there must be a T-shirt or T-shirt with a recognizable logo. If the dress code does not allow you to clearly express the rebel style in clothes, you can pick up a classic polo or shirt that perfectly match with skirts and pants in the office style. Some girls even manage to create office strict bows, using Lonsdale shorts and single-colored closed blouses.
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The footwear offered by Lonsdale brand deserves special attention. The models are rather laconic, they are distinguished by their durability and durability. Sneakers and moccasins will last more than one season, even with everyday wear. Excellent quality can boast of accessories. If your wardrobe has a hat, baseball cap or Lonsdale bag, you understand what it's about. The Lonsdale London brand is an icon of casual style that is accessible to everyone!
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