Hollywood director, whose name does not need additional representation, together with the jewelry brand Alex and Ani launched a charity project. As part of the cooperation, David Lynch created a collection of jewelry called the Meditating Eye. The line features laconic gold and silver products with a symbolic image of the blue eye.
Inspired by spiritual practices, the director prepared bracelets, necklaces and earrings for the jewelers of the American brand. During the presentation of the collection, David Lynch commented on his decision to devote time to jewelry, not cinema:
"The line of jewelry" Meditating Eye "was created as part of a charitable project and should become a symbol that encourages everyone to discover the inner ocean of pure consciousness. The symbol of the collection is the eye, it was not chosen by chance, it should call the person to seek oneself. "
Within the framework of the project it was decided that the cost of the products starts at $ 42 and 20% of each item sold will be transferred to David Lynch's charitable foundation. For 12 years, the work of the fund is aimed at helping socially vulnerable people, homeless people, veterans, victims of domestic violence and people living with HIV through transcendental meditation. It should be noted that the director himself has been practicing meditation for more than 40 years and believes that due to this he achieved success in creativity and inner harmony.
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Recall that this is not the first charity action of the director. Three years ago, he signed a contract with the sports brand Live The Process, the proceeds Lynch sent to help those in need and support his fund.