Helmut Lang is a well-known fashion brand that has existed in the world of haute couture for almost 40 years. Although the business of this brand did not always go very well, at present the brand has an incredible number of fans around the world and brings huge profits to the owners of their shares.
History of the brand
The founder of this brand, the Austrian fashion designer Helmut Lang from the teenage years was fond of creating original clothing for himself and his family. Hardly having reached 21 years, the young man managed to open own studio of a fashion in Vienna in 1977 though did not have special formation.
A little later, the first store was opened in the Austrian capital, which became incredibly popular with the Viennese in a year. Meanwhile, beyond Austria, the glory of the brand's products did not come out for quite some time. For the first time the collection of women's clothing under the brand Helmut Lang was presented to the general public in Paris in 1986.
After that, the assortment of the brand's products was expanded - men's models, footwear and author's accessories were added to the clothes for women. Although the brand was doing very well, in 1999 Helmut sold half of its shares to the well-known concern Prada . Five years later, he resigned his post and completely transferred the reins of government to his brainchild Prada Group.
This action almost led to the collapse of the Helmut Lang brand, but in 2006 it was bought by the Japanese company Link Theory Holdings. From this moment the creative directors of the new firm became the spouses Michael and Nicol Colosse who for a long time continued the traditions of Helmut Lang and were able to breathe new life into his products.
Products Helmut Lang
All products of the brand Helmut Lang are characterized by incredible simplicity, rigor and minimalism. In clothes for women and men of this manufacturer single-color products of black and white colors predominate, and the most part of footwear is executed on a flat sole or steady square heels.
Aesthetics of the designer also spread to the world of perfumery. In 2000, the brand Helmut Lang released the unique fragrance Eau de Parfum for women, and right after it - Eau de Cologne for men. A little later there were 2 more varieties - Velviona for women and Cuiron for men. When Helmut Lang left the world of high fashion, the release of all the flavors was discontinued, however, in 2014 they again saw the light, retaining the original formulas.
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