Packaging plays far from the last role in the perception of the goods by buyers. It is part of the success of sales, drawing attention to the brand. Agree, all of us before buying look at the packaging along with the content. A beautifully packed cake or cakes, made with their own hands as a gift for loved ones, will also look much better.
Packaging for sweets can be standard for normal sales, as well as special - for special occasions. Depending on this, some changes may be made to the design of the packaging for confectionery products.
Types of confectionery packaging
In the relatively recent Soviet era, all packaging for tori and other confectionery products was brown cardboard boxes, the contents of which could only be identified by a tiny label with a small print.
Today, the situation will be different: we see bright boxes in the shops, cardboard and plastic, which instantly strike the eye and allow us to distinguish different brands.
Since confectionery products are more expensive and fragile than groceries, expensive equipment is needed to make containers and packaging them, carefully and precisely packaging these products.
In this case, horizontal packaging machines and plastic transparent packaging are more often used for cakes. Sweets are more often packaged on vertical machines in cardboard boxes.
Packing material
Plastic packaging for confectionery products is made from PS, PP and OPS. Containers with a hinged lid have reliable locks to keep the box tightly closed during transportation. For cakes such a package may contain several cells.
For cakes, plastic containers with a separate bottom and lid are most often used. They have a rich selection of designs, shapes and sizes.
The positive qualities of plastic packages is their transparency, which allows to examine in detail the goods, strength, resistance to moisture and temperatures, lightness, affordable price. Most often plastic labels are labeled with a logo and text.
Sometimes you can find a combination of plastic and cardboard when packing cakes and pastries. This allows you to partially show the goods inside.
Cardboard packaging for confectionery products is the most common option for packing candies, cookies, marshmallows, marmalade. Cardboard is environmentally safe, does not add any additional smells and flavors to the contents. On such a package, you can apply any images, including in the technique of multicolor printing.
Paper packages are suitable for packaging bakery products, they are environmentally friendly and completely harmless to humans. They can be performed in various color solutions, with a transparent window or with printing.
It should be said that paper and cardboard packaging for confectionery products are eco-packages, since they consist entirely of natural ingredients and are completely harmless to human health and the environment, because they decompose many times faster than plastic. In addition, they can be re-used after
Another type of packaging of sweets and other sweets is a correx - a plastic honeycomb container with or without a hinged or removable lid. They are very convenient to pack cookies, sweets, pastille , marshmallows , chocolate and so on. Such a package perfectly resists fat, water, and mechanical influences.
For individual packaging of sweets or cookies, different wrappers are used. For them, a twist film, laminated and waxed paper is used. These materials are harmless to humans and help to preserve the taste and aroma of the confectionery.