The first law of effective development of any business is connected with advancement. Advertising - this is the basis for increasing the demand for the service and goods. Qualitative advertising and marketing strategies will quickly spread information to potential customers. You can invest a lot, but it will be more profitable to use partisan marketing.
What is guerrilla marketing?
If you describe this method of promotion using specialized terminology, then guerrilla marketing is an effective and low-budget advertising options. To a low-cost marketing type resort, not only if the company can not afford to allocate funds for advertising. Partisan marketing can go along with costly advertising methods and increase its effectiveness.
Guerrilla marketing - types
The modern method of guerrilla marketing includes a whole variety of ways to promote:
- business cards;
- Color or black and white booklets;
- signs in crowded places;
- "Walking" sandwiches;
- Greeting cards with company logo;
- distribution;
- spam, etc.
Together, these budget methods of advertising are more effective than expensive methods of promotion. Partisan and viral marketing are synonyms. As practice shows, in the Internet, partisan marketing methods are more profitable. So in a short period of time you can process a large number of potential customers.
Guerrilla marketing - the pros and cons
If large firms can afford to use both classical and partisan marketing methods simultaneously, then low-budget ones prefer only the second option of promotion. The main features of guerrilla marketing are full ignoring of expensive advertising methods (media, full booklets, catalogs of wide distribution). With a properly planned promotion plan, partisan marketing has no downsides, because it is based on the task of reaching the largest possible audience.
Methods of guerrilla marketing
Modern methods of guerrilla marketing can include both the method of network marketing , and the method of real direct promotion. In the Internet, information has the opportunity to come across to a large number of people who will promote advertising, gradually capturing the attention of all new and new audiences of potential clients.
Partisan marketing is the best examples
Particularly bright guerrilla marketing in action can be traced to the development of cosmetic corporations-giants: Oriflame, Avon, Mary Kay. At one time these companies were also newcomers and did not have the opportunity to invest in advertising on the media or to use high-tech promotion methods and then the sales consultants who entered the streets with probes and catalogs entered the work.
They not only offered their goods, they made wide advertising in crowded places, they chose a strategy of personal contact. Girls and boys went to every house, every organization and offered their goods to all potential buyers. In this method of guerrilla marketing, both viral methods and distribution of catalogs, leaflets, booklets, etc. were involved.
If you cite the original tools of partisan marketing as an example, you need to remember the advertisement of the series "The Sopranos". During the promotion of the series along city streets taxi cars ridden, from the luggage of which protruded a fake human hand. The chip of this method was that an artificial imitation of the hand was dressed in the sleeve of the jacket, the sleeve of a man's shirt with cufflinks and a large seal on his finger. The composition itself was supplemented with a sticker with the name of the series. We must admit the move was successful and brought the show a lot of popularity with the viewer.
Guerrilla marketing in social networks
In low-budget advertising methods, the most profitable and low-cost options for rapid dissemination of information are always used. And if a commercial on the media requires a lot of money, guerrilla marketing on the Internet can exist solely on the basis of social networks. Such social networks are widely visited, such as VKontakte, Odnoklassniki, Mail, Ru, Instagram, Facebook and others, the most profitable niche for wide advertising. Here the tools of guerrilla marketing are both spamming and voluntary distribution of advertising.
Correctly involved guerrilla marketing tools are able to give incredible results at the output, increase profits and ensure a stable turnover with minimal investment. So, originality and creativity in advertising, attracts much more attention than jaded ways of placing clips on media or color street screens.
Guerrilla marketing in tourism
The most effective use of partisan marketing in practice is shown in the business book "Guerrilla marketing in tourism." Author Alexander Schneiderman described in detail all methods of using both classical methods of budgetary promotion, as well as modern ways of distributing the offer in social networks and the entire Internet base.
Guerrilla marketing ideas
Partisan marketing of the promotion of goods or services rests on its three pillars:
- minimum costs;
- maximum audience (potential clientele);
- creative approach and originality.
The rule of minimum costs is difficult to implement, but real. It is worth paying attention to a special audience of applicants. So teenagers who distribute booklets and flyers at the entrance of the metro are able to fulfill the rate of advertising distribution for a small fee for a small fee. Payment for these services will cost the firm several times cheaper than hiring a special person for everyday work. Such leaflets enjoy special attention from potential clients in all social circles.
One of the ideas of promotion was advertising on payments for household services, so the bills for rent, electricity, gas and water adorned the logo of the travel company with the indication of services and all available contacts. The maximum capture of the audience of potential clientele is achieved due to the same rapid spread of advertising among all segments of the population. And the creative will provide non-standard solutions.