Until recently, girls who asked how to create a successful business, were indulgently advised to abandon this idea and go brewing borsch. Today, such categorical statements are no longer heard, as the number of successful women in business is steadily growing. And what is especially gratifying, this trend is traced not only in the West, already accustomed to private entrepreneurship, but also in the post-Soviet space, which to this kind of activity was initially poorly adapted.
Secrets of successful business
On the pitfalls of opening your own business, the importance of choosing a good idea and reliable partners, there are already a lot written, but more often than not the exact calculation becomes the decisive impetus to the beginning of active actions. Many successful women in business were inspired by the stories of other outstanding entrepreneurs, their example helped them to believe in themselves, and some personal experiences became immutable truths for many generations of beginning businessmen. And what are the rules of successful business telling the stories of the most famous women of the past and the present, who paved the way to the world of entrepreneurship with their labor?
- Miserliness is good . It was this principle that guided the owner of the world's first network of beauty salons, Helena Rubinstein. She owns the idea of ​​distinguishing different types of skin and creating three levels of care for her, which today uses almost every cosmetic brand. Despite the success of its invention - salons opened in Australia, then conquered Europe and America, Mrs. Rubinshane did not try to throw money away, trying to save money, wherever possible. For example, expensive restaurants were not revered by her, perhaps because there was no bargaining that the businesswoman always did.
- Do not turn away from the buyer . Este Lauder followed this principle and managed to build a real cosmetic empire. The first to offer gifts and free samples for the purchase of cosmetics, Este Lauder made her stores extremely attractive for clients, who were attracted not only by pleasant surprises, but also by the opportunity to get advice from the owner of the cosmetic brand who did not deny herself this pleasure.
- Think big and always go ahead . Heidi Ganal, who had to take care of two cats of her friend, decided that it was a good business idea and opened nurseries for animals. They are eagerly enjoyed by owners of pets, whom there is no one to leave for a long period of business or holiday, and the animal can be cured at Heidi shelters. Of course, such a network was not created immediately, it all started with a small, but confident, albeit small steps forward, led to the desired goal.
- Let the business enthrall you . Occupation favorite thing helped Heddy Candel to make his Internet service, giving the opportunity to travel at a discount, incredibly popular. Heddy thinks that if she had not been in love with her work, but simply tried to get rich on it, nothing would have happened.
- Learn all your life . Venus Williams, who achieved tremendous success in tennis, found time to learn design and in 2002 began to work in this direction. She owns a model of the Olympic Village for New York, which claimed to host the 2012 Games. In 2007, Venus received a designer's diploma, and in 2011 she went to business school, intending to obtain an MBA. She believes that the key to successful business in the desire to constantly learn new things, becoming a real professional in their business.
- Do not listen to skeptics . Carolyn Chu, the owner of the cosmetic business, who today costs several million, constantly heard from her acquaintances skeptical remarks. Chu to 40 years worked as a creative director of NVIDIA, but at some point the work ceased to please, so it was decided to radically change the scope of activity. Relatives and friends, not hesitating, pointed to the age of Carolyn and her absolute ignorance
cosmetic specifics, said that these factors will never allow such a business to become profitable. But Chu, plugging her ears, set to work-she set up contacts in the daytime, and at night she was packing the produce. Hard work brought its results, and skeptics remember their remarks with shame.
And finally, a successful business lady can be a caring mother and a loving wife, starting an entrepreneurial career does not at all oblige to give up personal happiness . Many famous women who built their own business are happy in marriage and raise children.