Book Review "Marketing Newsletters" - Jan Brodie

To date, the promotion of social media (SMM promotion) is becoming more and more popular, and it would seem that everyone forgot about the old and trusted method of e-mail marketing. Many consider the advance in this direction as an ahrhaic, gone in the era of the 2000s.

Of course, to date the flow of information has shifted very much to the social side, however, despite the large reach of the audience, people come to social projects for communication and entertainment and are not very keen to perceive commercial information.

The book "Marketing Newsletters" from Jan Brodie does not call for getting rid of all the latest methods of promoting products, but it clearly explains why one should not forget about old-good mailing lists as an excellent method of promoting your product to the market. However, with this tool you need to be more careful than with many others - to spoil your reputation by using improper use of e-mail mailings is much easier than using any other methods.

The book details the following aspects of marketing mailings:

The book is written in plain language and at the same time is very concise - its reading does not take you much time. It is recommended for reading to anyone who deals with sales on the Internet.