Marketer - who is this, what is the job of a marketer?

A marketer is a researcher, an innovator. The real functions of this specialist in different companies can vary significantly, but their essence is one - research of the market, competitors, consumers and so on.

Marketer - what is this profession?

21 century is called the century of consumers, however in Russia the first "marketers" appeared almost 5 centuries ago, when some merchants gave small "samples" of products or souvenirs to attract regular customers. Other traders attracted customers free delivery of purchases to the house, others - took orders and brought the person necessary, even from other countries. And the first "advertisements" can be found on the papyri of ancient Egypt.

To understand what a marketer is doing in a particular firm, you need to focus on the specifics of the organization of interest. The main function of a marketer is to contribute to the company's efficiency, and, as a result, to increase profits. The marketing analyst performs the following functions:

Those who still do not understand, the marketer - who it is, it is worth recalling that the average person meets the results of the work of the expert at every step. These are billboards and posters with advertising, attractive offers on bonuses and discounts, commercials on TV, radio and the Internet . Assortment of shops, special offers of fitness clubs, beauty salons, etc. - it's all developed by a marketer with the sole purpose - to attract as many buyers of goods and services.

Marketer - duties

In order to understand what a marketer should be able to do, it is necessary to consider his duties. The marketer conducts research on the market for the sale of products or services that his company produces, taking into account the presence of competitors, examines changes in consumer preferences, draws up reports, thinks through strategies to attract customers or buyers.

Successful career of a marketing specialist is possible only if there is strong knowledge from the fields of economics, sociology, psychology, statistics, jurisprudence, history. It is necessary for a specialist in this profession and such qualities as:

Where are marketers needed?

Marketer services are required in any company, firm or store. Marketing is an activity aimed at identifying and satisfying needs. A specialist engaged in this kind of activity must be able to calculate the needs and adjust the work of the organization. Examples of the work of a marketer in various fields:

How much does a marketer earn?

How much is a marketer - this important question interests future students who have decided to learn this profession. If you do not take into account specialists with a global reputation, whose services are very expensive, the average salary of a marketer fluctuates between $ 500 and $ 1,000. At the minimum payment often take yesterday's students, and experts with extensive experience and their own work in the field of marketing can claim and the salary is much higher than average.

How to become a marketer?

Interested in obtaining this profession, there is a problem of choosing where to study for a marketer. Marketing is studied in many universities, but the choice is better to stop at:

How to become an Internet marketer?

Internet marketer is engaged in promoting products on the Internet and attracting visitors to a particular site. The peculiarity of such a specialist is that he must have good knowledge of network technologies, be able to search for necessary information, understand the intricacies of web design and electronic payment technologies. Profession internet marketer is becoming more popular, a graduate specialist for its receipt will be enough and retraining courses.

Books for the marketer

The study of professional literature is necessary not only for students, but also for working professionals.

  1. "Content marketing . New methods of attracting clients in the Internet age ", M. Stelzner. From this book, you can find out what the work of a marketer is in the situation of ignoring potential tricks by potential customers.
  2. «E-mail marketing», D. Cat . This book will be useful for those who are engaged in the distribution of promotional letters by e-mail. To consolidate this knowledge will help homework, available after each chapter.
  3. "Sarafan marketing", E. Sernovits . Thanks to this book you can learn to use word of mouth to increase the number of customers and sales, create viral materials.
  4. "Contagious. Psychology of word of mouth ", J. Berger . Another book, designed to teach you how to increase sales with the help of a sarafan radio. In addition, she will talk about the principles of infectiousness, through which people will talk about the company and its products.
  5. "Effective commercial offer. Comprehensive guidance ", D. Kaplunov . This book will teach you how to create workable commercial proposals.

The best marketers

Famous marketers of the past and their methods gradually go down in history, because The new century dictates its own rules. Here are representatives of large companies that have not only achieved success in the past, but also managed not to lose their positions in the present.

  1. Howard Schultz . He started his career at Starbucks - then it was a coffee company. He became the author of the project to create a network of popular coffee houses. Life credo - do not be afraid to change the essence of business.
  2. Patrick Doyle . President of Pizzeria Domino's Pizza. In 2010, he launched a sensational advertising campaign recognizing the shortcomings of his pizza. After that, the company announced the introduction of new technologies, due to which sales increased sharply.
  3. Tadashi Yanai . President Fast Retailing, creator of the Uniqlo brand. The peculiarity of this brand's clothing is that it was not fashion, but convenience and functionality that was put on the first place.