Whether we like it or not, we are constantly influenced. We talk with friends, watch TV, work at work, watch the situation or even read a book - we are in the zone of influence of other people. But we ourselves also constantly influence others, sometimes absolutely without noticing it and not wanting it.
Psychology of influence on people is purposefully used in some professions. All successful commercial and advertising agents, sellers, consultants and representatives of the managerial layer consciously apply ways to influence people's decisions.
Even in practical life, communication with family and friends, we are constantly confronted with the use of methods of influence.
Types of influence in psychology
- Request . The usual appeal, which refers to the desire that the interlocutor helped in meeting some need.
- Persuasion . An appeal containing arguments that are meant to lead to a person changing his mind, attitude, desire. In influencing psychology, persuasion relies, first of all, on human needs.
- Suggestion . Compared with belief, this is a more veiled effect. The interlocutor or a group of people may not realize that they are trying to lead to a decision or action. Influence is made in such a way that a person does not feel pressure, and his psyche does not oppose new installations. The goal of suggestion is the result, when a person comes to the required decision himself.
- Coercion . This is a more severe kind of impact. The speaker puts the interlocutor before the fact of the need to perform certain actions. This method is possible when the speaker has some advantages over the interlocutor: status, senior age, strength, etc. Forcing is felt as direct pressure.
- Self-presentation . A story about their own merits, goals, achievements, which confirm the qualification and competence in certain professional and domestic spheres. This helps convince a person that they need to listen to the speaker's words.
- Infection . Usually this method is used more involuntarily. A person in an ecstatic state, as it were, infects surrounding people with whom they want to do the same to get such a happy result.
- Creating a supportive attitude . A person can gain attention to himself by indirect methods of influence: an unobtrusive story about his own merits, praise the addressee, help him or imitate.
- Motivation to imitate . This type of influence is used by educators and educators. It is necessary for the parents. Its essence lies in unobtrusively encouraging the addressee to repeat certain actions for the leading person.
- Manipulation . This species is typical for
psychology of power and influence. Its essence consists in that by implicit methods to push the addressee to certain actions and states for the sake of achieving one's own goals. - Motivation . The psychology of motivation and influence helps to achieve a win-win outcome. The lead interlocutor should show all the advantages and benefits of certain actions and actions. Correct motivation leads to the fact that the addressee has a desire to behave the way he was explained.
Knowledge of the types of psychology of influence helps a person learn to recognize situations when it is undesirable. On the other hand, this knowledge can help us convince a person of what we need, and make the interlocutor an ally in any matter.