Business communication is the exchange of information between real or potential partners. This type of communication involves setting goals and solving critical issues. In order to understand the essence of this concept, you need to turn to the types of business communication, each of which explains one or another process associated with the designated sphere.
Verbal and non-verbal communication
This division is also true for other types of communication. Verbal communication is actually a conversation, communication with words. Non-verbal communication - these are postures, gestures, intonations, facial expressions, that is all that gives a person additional information about the speaker and the subject of the conversation.
Specialists say that we receive only a certain percentage of information from words, and the rest - precisely from those signals that we read and decipher subconsciously in the process of non-verbal communication.
Direct and indirect types of professional communication
First of all, all types of business communication are reduced to a distinction between direct and indirect.
- The direct form of business communication is a personal communication in one room at the same time. This includes business conversations and negotiations.
- Indirect type of communication - written, electronic or telephone communication, which is usually less effective.
In this case, as in other types of interpersonal communication, it is very important to have the presence of people in one place and at the same time, because it allows you to establish eye contact, make a pleasant personal impression and thus affect the entire course of communication.
Phases of business communication
Business communication, like any other, has its own specific phases:
- preparation for communication (preliminary preparation of information, arguments, etc.);
- the phase of communication (the beginning of communication, contact with the right people);
- concentration of attention (highlighting the range of problems for discussion);
- maintaining attention (explaining the problem in an accessible official language);
- argumentation and conviction (not an obligatory phase, is present only in case of disagreements);
- fixing the result (it is necessary to finish the conversation at the right time).
These phases are equally true for any direct verbal communication.
Types and forms of business communication
There are several types and forms of business communication that correspond to different life situations. These include:
- Business correspondence. This is an indirect way of communication, which is carried out through letters. These include orders, requests, orders, etc. Distinguish business letter - from the organization and for the organization, and private official letter - the same correspondence between organizations, but on behalf of a particular person.
- Business conversation. This type of communication includes discussions of various working processes with the aim of making an important decision or discussing the details.
- Business meeting. During the meeting, the entire collective of the firm or its leading part gathers, with a view to solving the most important problems and setting tasks.
- Public speaking. In this case, a subspecies of a business meeting is meant, during which one person takes a leadership position and shares important information with a certain circle of people. It is important that the speaker should have a full and comprehensive view of the subject of the conversation and have personal qualities,
It allows him to convey the meaning of what he utters to the audience. - Business meeting. In this case, the binding result of communication is finding and making a decision. During such negotiations, each side has its own point of view and direction, and the result is promised to be a deal or a contract concluded.
- Dispute. Not all issues in business communication can be resolved without dispute, but the dispute often only complicates the situation due to the fact that people behave not very professionally and are too enthusiastic to defend the point of view.
These ways of communication cover all working situations and allow you to organize the whole process of communication within the business environment.