The halo effect is an explanation of why we are so fond of labeling people around us. And then we do not want to say goodbye to these labels. When you have learned a person on the one hand, superficially or slightly familiar with his reputation - in all its glory the halo effect appears.
The influence on opinions, the content of knowledge, the assessment of the personality and the specific attitudes that one person has to another person is the halo effect. We meet on clothes, and see off ...
The halo effect and his psychology
The halo effect, it is also called the "halo effect", arises in the evaluation and perception by people, in the process of communicating with each other. A specific attitude may arise in the person perceiving you, based on the information received about you earlier. Distortions of information about your professional qualities, reputation, your status or other personal characteristics. E. Aronson (professor of psychology) emphasizes, that first of all we learn about a person, for us is of decisive importance. So we form knowledge about a person and talk about him.
The specific setup that has been formed serves us as a "halo" and prevents us from seeing dignities, real features. There is an effect of "halo" in the conditions:
- Lack of time. To get to know a person better and thoroughly consider the situation in which this person fell. Learn his personal qualities;
- the overwhelming reloading of information. We accumulate a lot of information about different people, that we do not have the time and opportunity to think about everything that we know about each person separately;
- absolute non-importance of man. There arises an indefinite, vague idea of his "halo";
- perception, which arose on the basis of a generalized idea of a group of people to which a person belongs in one way or another;
- personality is not ordinary, bright. One such personality trait casts on the background, its other qualities. Physical attraction is very often a characteristic feature;
- "Halo-effect" can manifest itself in a positive, but also negative sense.
Example of halo effect
Strongly exaggerated human dignity leads to the fact that real qualities and his status are ignored by people. Reality does not notice.
The behavior of a person who takes on himself the aura of positive can be characterized by features, of course only certain. In order to support this halo effect, a person strives for always being in the spotlight due to all the forces. He always talks a lot. He tries to show himself knowledgeable and very active. Tries to take the place of the leader.
The meaning of the negative effect is when people's dignity is greatly diminished. Perception of the person leads to his prejudice from the people who perceive.
Prejudice is the installation of people, specific, which is based on information about a person, his negative qualities. Usually such information is not checked, but perceived as truth.
The study in the field of ethnic psychology has the significance of warnings. On the basis of warnings, the perception of other ethnic groups is built.
In the team, negative information about the personal qualities of the new employee may cause prejudice. What can make it difficult to adapt it to the team.
On the theme of the halo effect, many books have been written. And one of the most popular is Phil Rosenzweig's book, which is called "Halo Effect". In this edition, the author analyzed success in business and opened his eyes to the success of companies. This book completely debunked the myth of the relative causes of business success. It is the most important book on management.